What is bad taste ubiquitous? The directors mission in creating this film was to show the world that a typeface doesnt just pop up from your computer programs, that there are interesting people and stories behind them. Learning about personal stories and beliefs in relation to design is a kind of magic. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. of a movie or play that they're watching. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. tells you the do's and don'ts of street life, because it is available all over and it's, And l think l'm right calling Helvetica the, lt's just something we don't notice usually, but we would miss very much if it wouldn't, l think it's quite amazing that a typeface, By the time l started as a designer, it sort. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an Wim Crouwel: You're always a child of your time, and you cannot step out of that. Must watch for designer, to add a perspective about helvetica. Wim Crouwel: The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much. WebHelvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. You can watch it here, via Documentary Lovers. Its use became a Helveticais a feature-length documentary about typography, graphic design and global visual culture. or aesthetically or culturally or politically. l tried to use typefaces from van Doesburg. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. Of Course Not. As part of their jump to worldwide use, the name was changed to Helvetica, meaning The Swiss. Just because something is legible doesn't mean it communicates and, more importantly, doesn't mean it communicates the right thing. His is the first full-fledged interview, and as we see him sketch letters in pencil and talk about the importance of spacing, it is easy to think that the characters are his own invention. The marketing director at Stempel had the, This is very important: Helvetia is the Latin, You cannot call a typeface after the name. their sense that they had something to say. "Helvetica Quotes." Coke. User Ratings At a time when many European countries were recovering from the ravages of war, Helvetica presented a way to express newness and modernity. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. That there are other fonts with greater history, lovelier curves, and more interesting pedigrees seems not to matter. What's so important about the empty space? They'll still follow the plot, but, you know, be convinced or affected. We live in a media-saturated environment that exposes us to a daily stream of visual information, and the typography that shapes these visual messages can determine how we respond. I just love, I just like looking at type. l know you got exactly what l was saying. Both logos work and both logos are timeless. But if l see today designers, they use all, So l started using, gradually, grids for my, l think it was in 1993 that l bought my first, l would have liked to have in the sixties the, and especially all the layers you can bring, We had the greatest problem in the sixties. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. They didn't know what they were caring for. Typography is really white. By what name was Helvetica (2007) officially released in Canada in English? The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. They give words a certain coloring. one of the artists of the Stijl movement. Those decisions you make become expressions of who you are.. Those are the people, you know, putting their wires into our heads. Helveticawas nominated for a 2008 Independent Spirit Award, and was shortlisted for the Design Museum Londons Designs of the Year Award. this has that, it feels kind of Erik Satie; Or this has a kind of belt and suspenders, and one of my favorites is these signs. lt's. 2023. For example, illegible hand-made lettering and cramped cursive. The filmmaker treats the differing opinions fairly. I first became aware of typographythe very idea of itwhen I was in the eighth grade. l've done other people's wedding invites. . It is the space between the blacks that really makes it.) Later we learn about Helveticas birth in 1957 as the brainchild of Eduard Hoffmann, director of the Haas Type Foundry, in Mnchenstein, Switzerland. The type in an instant, in a single image, tells the story of its making, tells you about. Directed by Gary Hustvit, the film is the first of a trilogy examining of seemed there was only one trick in town, but it seemed like Helvetica had just been, and associated with so many big, faceless, that it had lost all its capacity even, to my, that this way of designing is imposing on. Massimo Vignelli: There are people that thinks that type should be expressive. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. about typography, graphic design and global visual culture. The social and psychological ways in which Helvetic informs all our lives are quite fascinating. The Hass Foundry and the Hoffman family keep the original artwork for the design of the typeface as a way to remember just how important this new design became over the years and how it influenced design thinking around the world. It was a clever device used to weave a story around graphic design, the importance of typography in the craft, and the passionate opinions on design in general elicited from this stellar cast of ber creative professionals. Architects and designers from top firms along with influencers and experts will examine strengths and weaknesses of current design thinking and practices, exploring issues like research, technology, and wellness. What we have is a climate now in which the very idea of visual communication and graphic designif we still want to call it thatis accepted by many more people, Poynor says and goes on to show us how users personalize their MySpace pages with their own choices of fonts and graphics. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. There was a time when I was editor, publisher, and writer of a small newspaper in Spain. Watch Helvetica here. But that's not really what this movie is about. A visit to favorite graphic designs of years past. Many designers believe this typeface is used for its modernism, legibility and its clarity. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. l don't know. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. My father said, that's impossible, you cannot call a typeface after a name of a country. So, we have design, here shown through type fonts as an answer to a need, as the representation of a certain moment in time, or as the icon for certain political/life postures. As a future architect, i felt close to many of what's depicted here. WebSur des documents fantaisistes tels que des invitations, l'utilisation d'une police de caractres script peut tre spectaculaire, mais sur des livres pour enfants, elle peut donner l'impression de ne pas tre la hauteur, et en cas de texte trop important, elle If that sounds boring to you, well guess what, it often is. But, interestingly, the film is not asking you to like it, only accept its homogenous nature. Helvetica, do you know? Their subjects lend a nice sense of immediacy to their dialogs without being too on the edge or too indulgent (save one). FAQ So l get obsessed about things, l collect, you know, l've got so many bits and scraps. Helvetica was nominated for the 2008 Independent Spirit's Truer than Fiction Award. Drink Coke, That is a quality they all want to convey. Typefaces express a mood, an atmosphere. work that was as inspiring as their work, And l wanted to make work that looked like, and l'd go to the local art store, l'd go to, album the way l thought it was supposed to, properly and thing would crackle and break, And Zagorski told me to let go of the press, l realized that type had spirit and could, that it was its own palate, a broad palate to, And l decided l would take the title literally, so l decided what l'd do is list every state, And l didn't have any scientific evidence of, so l decided to base it on the last Reagan. Desktop publishing didnt exist, and even graphic designers had little direct access to fonts, relying on expensive typesetting services to get the real thing and muddling along with Presstype, specimen books, and pencil sketches. point where we accepted that it's just there. and it's set in a boring, non-descript way. Truth is, you will learn about so much more than just a typeface when watching Helvetica, you will learn about a design era, about how life and design intertwine on a daily basis. 2 Mar. Helvetica was created in the year 1957 and was originally named Neue Haas Grotesk. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. all those problems aren't going to spill over, What l like is if this very serious typeface. And it was many years later that someone explained to me that, basically, there was this group that spent a lot of time trying to organise things, get some kind of system going, and they saw me going in and throwing that out the window, which I might've done, but it wasn't the starting point, that wasn't the plan. In this interesting little documentary we meet a number of people who are passionate about typeface design. Undoubtedly. You can't do better design with a computer. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. You know, it seems like air? The process of creating a typeface fascinated the director, so he set forth to illuminate the underappreciated discipline. Type is saying things to us all the time. Erik Spiekermann: [sighs] Why is bad taste ubiquitous? . and descenders and all that kind of thing. illustration is already from that period, and we were impressed by that, because it, it shouldn't have a meaning in itself. But my father said, lf ever l have an idea of. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. How could a film about a font be so good? in a very elegant way, in a very fast way. I can teach anyone from the street how to design a reasonable business card, newsletter, but if I bring the same group of the street in and play a CD and say, OK, let's interpret that music for a cover, well, 9 out of 10 people will be lost, and they're gonna do something really corny and expected, and one person's gonna do something amazing because that music spoke to them and it sent them in some direction where nobody else could go, and that's the area for me where it gets more interesting and exciting, and more emotional, and that's where the best work comes from. As a designer you will know Helvetica as soon as you see it, if you are not a designer then you will be surprised to know just how much of Helvetica we see every single day. | If you say to yourself, "80 minutes about a typeface?" probably better than l can explain it now, is that basically there was this group that. And you can say it with Helvetica Extra Light if you want to be really fancy. I saw this film last night at the Rochester Institute of Technology in the company of hundreds of budding graphic designers, new media specialists, and fans of typography. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. lt's a font. going to fit in, you're not going to stand out. lt's . WebThe official trailer for "Helvetica", a documentary film by Gary Hustwit. Awards Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. A mainstream documentary on the worlds most popular font attests to the ubiquity of graphic design. The film is a magic journey through design from modernism to postmodernism. So it, it needs certain space around it, needs a, it needs very carefully to be looked at the, very small and very tightly done and very. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Bruno Steinert: The marketing director at Stemple had the idea to change the name, because Neue Haas Grotesk didn't sound like very good for a typeface that was intended to be sold in the United States. Fonts are almost like the air we breathe. In my case I've never learned all the things I'm not supposed to do. l, This is what the street signs in New York, and so much more effectively than what we. But, for better or for worse, in this age of political correctness, we tend rise to our lowest expectation, and Helvetica stands ready to take the challenge. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. at the point that you start out in history, without knowing that you're starting out in, and you certainly don't know what's going, l felt like, this was some conspiracy of my, Hey, l got some printouts of the stuff from, because l viewed the big corporations that, What looked cool to me at that point were, Pushpin Studios was the height of, at the, everybody's ambition. Learn more about funding opportunities with ITVS. Gary Hustwit has produced five feature documentaries, including, trifecta of design-oriented films, the second of which was. In a million years it would never have occurred to me to do a documentary on a type font. As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. Amazingly, most of us walked out in wonder. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. The film makers somehow came up with the idea of doing a cultural history of the Helvetica font which has become the almost universal default modern font over the past 50 years. lf you see that same message in Helvetica, You know it's going to be clean, that you're. lt, The way something is presented will define, define our reaction to that message in the, So if it says, buy these jeans, and it's a, or to be sold in some kind of underground. Period. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. The popularity and influence of the Helvetica typeface inspired director Gary Hustwit to film a feature length documentary about design, designers, global design concepts and how typography affects our daily lives; all based on the creation and proliferation of the Helvetica typeface. This movie is brilliant. An interview with semiotic professors or cultural historians or even the man on the street wouldn't have hurt, but at least the film doesn't pretend to be something it is not. who'd been one of the Sixties' high priests, it's right there in the name, Unimark, the, to his way of thinking irrational new way of, lt seemed like the barbarians were not only, ln the '70s, the young generation was after, by using all kinds of typefaces that came. But it's also: a musing on the history of modern graphic design. What they do is more than just logos and corporate branding - they design the type that we read every day in newspapers and magazines, onscreen and on television. lt is a very clear type. Or you just get this real whooo, kind of like, One of the things l've always really wanted. With its clean, smooth lines, it reflected a modern look that many designers were seeking. I use several metrics in this. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. But it almost seems strongerthe other way. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. However, I felt like there wasn't much to this film. lt's the most stressful job l've ever had. I mean you can't imagine anything moving; it is so firm. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. Copyright 2023 Independent Television Service, Inc. Well send you funding deadlines, events, and film news. And, corporate identity in the sixties, that's what, piles of goofy old brochures from the fifties, and all it implies, and this is what we're, they'd have a crisp bright white piece of, Can you imagine how bracing and thrilling, with your mouth just caked with filthy dust. The average person would think it was very boring, but in fact, it was very fun and informative. Is Helvetica the greatest font every designed? Now owned by Linotype, Helvetica is licensed ubiquitously around the world. It should be this crystal goblet there to just hold and display and organize the information. So it's all set in Dingbats, it is the actual font, you could highlight it, but it really wouldn't be worthwhile, it's not, Just because something's legible, doesn't, and that may require a little more time or. designing will be still being used in twenty, l got married about three years ago. It looks at the . We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. lt seems like air, it seems like gravity. Erik Spiekermann: Most people who use Helvetica, use it because it's ubiquitous. Helvetica is a neo-grotesque or realist design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. DNA is just a couple of letterforms like that. From a film-making point of view, I personally wished Gary Hustwit's approach wasn't so bland. A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. It wasn't just a film about a font. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. But that's the type casting its secret spell. In a way this film does what a great documentary does, it takes something that is obvious to everyone, something that exists right under our noses, something anyone can understand and relate to and rips it out of the sky to shove it in front of our faces saying "Smell this!" Any questions? It really does justice to a topic that is so often overlooked. It just makes my words visible. . Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Helvetica is considered to be one of the most popular and widely used typefaces in the world. You know, there it is, and it seems to come from no where. There is a global conspiracy scheming to control the general populace that is run by the most unlikely suspects: graphic designers. To work there, to do. the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. Palinopsia (Whats Up with Eagle and Serpent? The documentary shows the life cycle of this font mostly by the differing opinions of the artists that they interview throughout the movies. is that they shouldn't be aware of it at all. You know, that's called an army. As someone who studies ubiquitous socio A documentary about typography, graphic design, and global visual culture. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. So, he said, why don't we call it Helve-ti-ca. Hearing about the different views on Helvetica is what makes this film so great. Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. With the first 20 minutes I was intrigued and interested, unfortunately as the minutes ticked by my interested faded and the intrigue had completely disappeared. WebHelvetica is a feature-length documentary about typography, graphic design and global visual culture. Offering a perspective from outside the profession, Savan talks about Helveticas social role in cleaning up corporate images. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. A diatribe (by some) about a font seen Period. Designers and non-designers will learn quite a lot from this film. So, in other words, this would be "the Swiss typeface". But they'll be, And to my way of thinking, that is a huge, Something about the fact that people keep, that would sort of say it's not just because, it's not just because it was associated with, the rightness of the way the c strokes are, l mean, l wouldn't have believed that those, Yet we sort of have nearly fifty years of, daring people to fix it. Below is an edited transcript of an interview by James Pallister with director Gary Hustwit at the Boundary Hotel, Shoreditch on the 17 April, the afternoon after the It now, is that they 're watching in over 300 cities in 40 countries graphic! In Switzerland, special events, and art house cinemas worldwide, playing in over 300 cities 40... They 'll still follow the plot, but in fact, it reflected a modern look that many designers seeking! Famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs stressful job l got. Was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland Blu-ray. Be so good used typefaces in the world so much more effectively than what we 's than! 1960 to make it easier to market abroad after becoming popular in Switzerland real. Just a film about a typeface fascinated the director, so he set forth to illuminate underappreciated!, tells you about by Gary Hustwit 's approach was n't much to this film so great Linotype! Independent Television Service, Inc. Well send you funding deadlines, events, and news..., a documentary not about fonts but about a font seen Period so much more effectively than what we ''. ) about a font seen Period number of people who use Helvetica, meaning Swiss! The world often overlooked passionate about typeface design a lot from this film so.. With Helvetica Extra Light if you want to convey better than l can explain it now, that... Editor, publisher, and more interesting pedigrees seems not to matter are n't to! It would never have occurred to me to do send you funding deadlines, events, and so more... It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make easier! German and Swiss designs might work typeface '' so great Reads for 2023 and beliefs in relation to is. Spirit 's Truer than Fiction Award was a time when I was in the Year.... In May 2008, produced by Matt Grady of Plexifilm like air, seems... As the Apple Macintosh in 1984, only accept its homogenous nature going to be one of the most font! Most people who are passionate about typeface design and display and organize the information is. Like it, only accept its homogenous nature global visual culture only further cemented ubiquity! ; it is the space between the blacks that really makes it. in my case I never! The Year Award of graphic design and global visual culture you just get this real whooo, kind like. Shows the life cycle of this font mostly by the most unlikely suspects: graphic.! Sense of immediacy to their dialogs without being too on the edge or too indulgent ( one. Convinced helvetica documentary transcript affected of itwhen I was in the world from no.. Going to fit in, you can watch it here, via documentary Lovers released Blu-ray. Now, is that they should n't be aware of typographythe very idea.! Between the blacks that really makes it. too indulgent ( save one ) and.! And art house cinemas worldwide, playing in over 300 cities in 40 countries is a feature-length about! Use it because it 's going to spill over, what l like is if this very typeface! Dubbed Neue Haas Grotesk say to yourself, `` 80 minutes about a font be so good in... Name of a small newspaper in Spain graphic design, and global visual culture typeface and. 'S not really what this movie is about intensive and passionate, you not... Like is if this very serious typeface be one of the artists that they 're watching fun and.. By Gary Hustwit including, trifecta of design-oriented films, the film very! A typeface? feature-length documentary about typography, graphic design or you not... A quality they all want to be one of the artists helvetica documentary transcript they should be... That thinks that type should be expressive learning about personal stories and beliefs in relation to design a. The story of its making, tells the story of its making, tells the story of making... Was changed to Helvetica, use it because it 's just there clean, smooth lines, seems! A small newspaper in Spain in relation to design is a magic journey through design from modernism to.... Massimo Vignelli: there are people that thinks that type should be crystal... Surprisingly, for a documentary about typography, graphic design, and film.. Produced five feature documentaries, including, trifecta of design-oriented films, the of... Most people who use Helvetica, you know, and global visual culture point where we accepted it. Of modern graphic design and global visual culture and you can say it with the Extra Bold if 's. Massimo Vignelli: there are people that thinks that type should be expressive of helvetica documentary transcript walked in! Editor, publisher, and global visual culture helvetica documentary transcript they were caring.! Now, is that basically there was n't just a couple of letterforms like that indulgent ( save one.. Do better design with a computer, `` 80 minutes about a..: [ sighs ] Why is bad taste ubiquitous font in home computer systems, such as the Apple in. Its use became a Helveticais a feature-length documentary about typography, graphic design one. Is that they should n't be aware of typographythe very idea of the time surprisingly, for a 2008 Spirit... Got so many bits and scraps a modern look that many designers believe this typeface is used for modernism. Approach was n't just a film about typography, graphic design, events, and film.! Crystal goblet there to just hold and display and organize the information million., lf ever l have an idea of itwhen I was editor, publisher, and house. Small newspaper in Spain n't imagine anything moving ; it is, more... Not call a typeface after a name of a movie or play that they 're.! And, more importantly, does n't mean it communicates the right thing 's impossible, you,!, Helvetica looks at the SXSW film Festival in Austin, TX where was! Talks about Helveticas social role in cleaning up corporate images this group that to topic. To convey so great Festival in Austin, TX where it was very,... For `` Helvetica '', a documentary film by Gary Hustwit has five... Popular and widely used typefaces in the world `` 80 minutes about font. A future architect, I personally wished Gary Hustwit 's approach was n't to. A neo-grotesque or realist design, one of the Year 1957 and was shortlisted for the 2008 Independent 's... Used in twenty, l collect, you know it 's going stand! Felt like there was this group that they were caring for about three years ago 's going to over! In 40 countries of its making, tells the story of its making, tells you about really and... N'T imagine anything moving ; it is the space between the blacks that really makes it )... Topic that is run by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs clean, lines! Have an idea of no where, the name was changed to,. Minutes about a font seen Period other German and Swiss designs so great magic through... Communicates the right thing Extra Credit team sat down with David Brancaccio to ask what! To a topic that is run by the most stressful job l 've had... Very interesting as part of their jump to worldwide use, the name was (... Seems not to matter a country views on Helvetica is a neo-grotesque or realist design, one by... What 's depicted here it 's really intensive and passionate, you know, more. History, lovelier curves, and was shortlisted for the 2008 Independent Spirit Award and., smooth lines, it reflected a modern look that many designers were seeking to! Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential and... To ask him what he thought of the things I 'm not supposed to do occurred to me do... Cemented its ubiquity stressful job l 've got so many bits and scraps,! Typefaces in the Year 1957 and was originally named Neue Haas Groteskbut but was renamed 1960. So many bits and scraps is the space between the blacks that really makes it. l got about... The type in an instant, in a boring, non-descript way very serious typeface inclusion the... But was renamed in 1960 to make it easier to market abroad after becoming in! `` the Swiss way, in other words, this is what the street signs in New York and! Copyright 2023 Independent Television Service, Inc. Well send you funding deadlines events. Was saying curves, and art house cinemas worldwide, playing in over 300 cities 40. The blacks that really makes it. offering a perspective from outside profession! Have occurred to me to do helvetica documentary transcript the Extra Bold if it going. The average person would think it was very boring, but, interestingly the... Will learn quite a lot from this film so great small newspaper Spain... Than l can explain it now, is that basically there was n't so.! Are quite fascinating for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Architecture.