The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. When you multiply that number by the 26 races that make up the regular season, you come up with 2,585,929 NASCAR attendance for the year. In its full capacity, the oval can house around 181,655 people; however, there are plans for the track to downsize. It seemed that some of those in attendance had a "feeling" that there were a few less, but most of them were saying maybe 5,000 less or something along those lines. However, men make up a huge percentage of fans with keen interest in NASCAR circuit events. Please keep in mind that comments are moderated according to our comment policy. In-person attendance is the income stream that nets NASCAR the least amount of profits, while TV viewership and the money it brings in are the biggest. But track officials say that streak will end in 2021. NASCAR Mailbox: Did We Get Backstage Passes to Kyle Larson Show at Auto Club? Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Stats from Fox Sports point to more enthusiasm among young, new fans. A name and email address are required to post a comment. 30% of attendees at 2021 NASCAR are new and under 35 years old, 5. Bristol was once the toughest ticket to get in NASCAR and boasted 55 consecutive sellouts from 1982 through 2010. Now, they buy their way in. Its incredibly wide. Busch, who signed with Childress in the offseason after 15 years with Joe Gibbs Racing, drove the No. The beauty of Earnhardt vs. Gordon is unique, but also needs to re-emerge. This was the first year that Pocono only hosted a single Cup Series race since 1981, and the fact that attendance was so strong will likely embolden NASCAR to continue to dropping . Spieltag: FC Bayern Mnchen vs. ALBA Berlin", "Summary: SoCon Men's Championship Final", "Summary: West Coast Conference Women's Tournament Final", es:Liga Mexicana de Bisbol 2015#Serie del Rey, "Summary: ASUN Men's Championship Final", "Summary: Gagarin Cup Playoff Match 80, Avangard vs. CSKA", "Cibona obranila naslov, 18. titula prvaka Vukova! [20], This section lists the most recent attendances at annual championship events (single decider matches or the final match in a best-of series only) by total attendance; however, be advised that figures affected by the COVID-19 pandemic have not been included. * Please fill out the form below in order to receive your shareable link. 9 Hendrick Motorsports Chevrolet through the field after starting 33rd on Sunday. Im glad it only took him 2 races to remind the world. Dirt Track. When he landed with HMS, the distractions surrounding Joe Gibbs Racing hindered Busch. This list covers special annual matches for representative sides that are not covered elsewhere by international or domestic fixtures. It was a successful year as the sport averaged over three million average viewers per race. The NASCAR Cup Series goes to South Texas . Speedway Motorsports Inc. are extending pit tour times, additional driver appearances, and extra shuttles for parking lot transportation. NASCAR attendance has been a discussion point, for years. 8 Chevrolet to victory Sunday at Auto Club Speedway in Fontana, California. EyesonXfinity:Has John Hunter Nemecheks Trophy Hunting Paid Off? The last couple of years are in the books, and they did show a substantial decline in attendance, so time will tell whether fans will continue to pack the grandstands. This clash of legends was so monumental, they made a documentary about it. The downward trend sparked a series of seating reductions at various tracks. It is hard to know if that will ever surface again, but one significant key has been missing: a season-long rivalry. According to FOX Sport, this year's Cup Series has averaged 4.76 million viewers, which is 17% higher than last years first ten races. Officially NASCAR-sanctioned races had to wait a bit . With average race day attendance 88,555. Others determine the final venue anywhere from months to years before the event, such as the NFL, which determines the host of the Super Bowl more than three years in advance. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. However, NASCAR attendance numbers have fluctuated over the last decade. Kyle Busch's move to Richard Childress Racing has already paid immediate dividends. 5 short track races 24 superspeedway races . Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The season opened with a sellout of the 101,000-seat grandstand at Daytona. Arguably the. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. It started in the 1990's when the sport blew to fame and tracks couldn't build seats fast enough. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports. 2022 NASCAR Cup Series Results. When you buy season tickets, you guarantee a spot at NASCAR Championship Weekend in 2023! But by the mid-2000s, attendance began to slide. You will first need to start by finding all the tracks on which the Cup Series runs and then find the maximum occupancy. Larson also faced uncertainty after an iRacing incident in 2020 that left him fired, without sponsorship, and the threat of never sitting in a NASCAR series machine again. Each year, NASCAR sanctions over 1,500 races at over 100 tracks in 48 US states as well as in Canada, Mexico, Brazil and Europe. The season started on a high note with the Busch Light Clash at Los Angeles Memorial Coliseum, which drew a crowd of roughly 50,000 people that included about 65% first-time attendees. [169][Note 2] NCAA Division I FBS football has the 2nd highest average attendance worldwide for any league-wide sport (behind the National Football League) and the 2nd highest overall attendance worldwide (behind Major League Baseball). They include state or regional matches, annual commemorative games and publicly voted all-star selections. In an effort to combat the attendance issues, NASCAR track operators are adding personal touches to make the races more enjoyable for fans. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Value of NASCAR's Richard Childress Racing team 2006-2018 Opinion on confederate flags at NASCAR events U.S. 2020, by political affiliation Revenue of NASCAR's Stewart-Haas Racing team 2009-2017 Much has transpired since Busch retaliated against Larsons slide job at Chicagoland for the win. NASCAR has encouraged racial diversity among its fan base for several years, and the work seems to be reaping dividends. Truckin Thursdays: Ironman Matt Crafton Ready To Shake Off the Rust. The parity of the Next Gen car and increased competition in this era compared to the 90s may limit how much back-and-forth we could see from the Kyles, and they may not split fan loyalty down the middle. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. "I'm going to enjoy it for sure, and hopefully there's many more left to go.. Feel free to share or use, but please credit if you do so. The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. Ever since i got in my pedal powered car 40 or so years ago I have been a lifelong fan of all motor racing, particular NASCAR and Indy, so this site is made to help share the answers to those questions that pop up mid race! Editorial credit: Grindstone Media Group / Shutterstock.com 2023 Leaders Group. Like Nashville and Slinger for SRX, and Indianapolis for IndyCar. Busch ran away with the victory at the end, but you have to scroll down to 28th to find Larson. . The 60 minutes of game time in the tournament is the same as a standard NHL game, and all three abbreviated games are held back-to-back as part of the same event. That will always make for a good environment at a sporting event, no matter what type of action is being displayed. The massive turnout has been spurred by several factors, including the launch of the new Gen-7 car and a new fan base. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Another area weve focused on is the event experience, so investments in the Trackside Live midway display, 1948 Club (hospitality area), a lot of programming and surprise-and-delights at campgrounds, kid zones, esports displays, enhanced track apps and deployment of WiFi across properties. All listed attendance figures reflect those for the most recent season or event for which: During the COVID-19 pandemic, almost all championship events that have not been canceled have been held either with severely restricted attendance or none at all. The NASCAR Xfinity Series continues its season on Saturday, March 4, with a trip to Las Vegas Motor Speedway. The average annual ticket sales for NASCAR are 2.5 million tickets per year. NASCAR's most famous race takes place today as the Daytona 500 opens the 2022 Cup Series season. Since 1969, Dover International Speedway has hosted a pair of NASCAR cup series races every year. Daytona International Speedway is back to full capacity a year after the pandemic roughly limited attendance to 30,000 fans inside the sprawling . Thats why its a great idea to compile a list of ten (10) NASCAR attendance statistics to know. NASCAR has also invested in developing a new sales academy in recent years, and Wolfe said the effort is starting to pay dividends in ticket selling. And six NASCAR tracks announced June 2 that grandstands would fully reopen for their races later in the season. The NASCAR Cup Series was formerly known as Strictly Stock (1949), Grand National (1950-1970), Winston Cup Grand National (1971-1985), Winston Cup (1986-2003), Nextel Cup (2004-2007), Sprint Cup (2008-2016) and the Monster Energy NASCAR Cup Series (2017-2019). Your login session has expired. Intermediate Track. Now, it seems both have landed on their feet, and in a rejuvenated situation. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. NASCARs popularity is down and the ratings reflect it. Couldnt be more happy for @KyleBusch . . The year before that, about 9.3 million viewers watched the event. On top of the overall efforts to diversify and bring in new fans, a new car model debuted this year and it had strong results over the first months of competition. Last year, NASCAR ran five races at Kansas Speedway from July 23-25, but no fans were allowed in the stands as the pandemic raged. Tires fall off. This number is the average attendance per session. Check below for a cool little chart that breaks down NASCAR attendance and statistics, plus ticketing info for the upcoming Daytona 500 and Sprint Cup. In the NASCAR Cup Series, the number of tracks is 24. In the Philippine Basketball Association, a competition in which no team has its own home arena, finals matches (including any that can potentially end a series) are held at three large venues in or near Metro Manila: Smart Araneta Coliseum, Mall of Asia Arena and sometimes Philippine Arena. All four countries, plus Japan, field teams in the competition. However, with both looking in form, 2023 could be and needs to be the start of something special. The average attendance for NASCAR is around 2.5 million live viewers annually.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[580,400],'motorracingsports_com-medrectangle-3','ezslot_2',113,'0','0'])};__ez_fad_position('div-gpt-ad-motorracingsports_com-medrectangle-3-0'); Unfortunately, the average attendance can only be estimated because NASCAR stopped releasing those numbers back in 2014. 73% of NASCAR fans are predominantly married, male homeowners 4. "I can't thank Richard and Judy (Childress) enough. APRIL 29, 2022 AT 6:22 AM. Since NASCARs boom in the early 2000s fizzled into declining ratings and attendance, executives have tried to find the answer to what could spark it again. Parken Stadium is a retractable-roof stadium used primarily for association football and music events. The Cup Series is one of the most celebrated series in NASCARs history. 2023 could be the first genuine opportunity to see them clash for the top spot on a regular basis. The increase eclipsed Dover 2020, where NASCAR got about $6.7 million from non-TV money. Sign the Start/Finish line, walk up to your favorite teams as they prep cars for the race, and even get in on the celebration in Ruoff Mortgage Victory Lane! NASCAR doesn't release attendance figures, but the move to the road course hasn't had any impact on attendance. of the way through the 2022 season, NASCAR is seeing emerging signs that attendance is on the rebound. In 2020, NASCAR finally banned the Confederate flag from all venues after sustained outcry from drivers and fans. After winning a second title in 2019, Busch endured three uncharacteristic seasons with Joe Gibbs Racing that concluded in a shock departure from a team he was the face of. In addition to being a college junior, his hobbies include volunteering at church, playing basketball and tennis, racing go-karts, and helping at his high school alma mater. The actual number of games is slightly greater than the cited figure. The series has grown rapidly both in terms of attendance as well as viewership over the years. The recent fluctuation in NASCARs viewership numbers is a major reason why it keeps recording low averages. Bristol Dirt. With many NASCAR fans clamoring for more short tracks and with Auto Club Speedway's attendance slipping, the decision to reconfigure the two-mile track to a 1/2-mile bullring seemed appropriate. Dudy Noble Field, Polk-DeMent Stadium at Mississippi State University holds the on-campus attendance record at 15,586[170] and all of college baseball's Top 11 on-campus largest crowds. No longer do young NASCAR racers start at their local tracks and work their way up. It's the race every driver dreams of winning, such is the prestige and history in being able to. Now, they are both hungry, ready to remind people how good they are, and likely will run across each other several times this season. For NASCAR, they had that with Earnhardt and Gordon for several years. You will find all of your NASCAR ratings coverage at Sportsnaut. Whos Performing & Appearing at Las Vegas Motor Speedway This Weekend, Podcast: Chris Rice Talks Transitioning to Two Full-Time Cup Teams. It is best known for organizing stock-car racing. . Many venues, such as the years final race, saw grandstand sell-outs long before the race. When it seemed Busch had it won, Larson nearly edged him at the line. In a recent study, more than 70% of NASCAR fans interviewed agreed they frequently choose products due to sponsorship affiliations. 'I LOVE HIS FIRE':Kyle Busch addition to RCR pushes teammate Austin Dillon. All rights reserved. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. NASCAR fans are open to purchase products based on their sponsorship of the racing franchise. Over 70% of NASCAR fans will choose a product based on sponsorship, 9. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. As of the most recent 201920 season, no Welsh teams play in the Premier League following the relegation of. In 2016/2017, over 90% of NASCAR fans were white. NFL viewership numbers obliterate NASCAR's in every category. Top 10 stadiums in total attendance in a calendar year, Top leagues in recent domestic club championship event attendance, International club championship final events, International club competition final (two decider matches), This number reflects the number of regular-season game dates. But, said Wolfe, So far its great to see and we fully expect the trends to continue., The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. We also have an Infographic on NASCAR attendance and viewers which may help if you need. It might have started for a couple of reasons. It includes special outdoor events, but does not include neutral-site games, conference tournaments, or the NCAA tournament. Glossary View expanded 2022 driver standings Tweet NASCAR's 2023 season will be a year of change . Fontana wont host a NASCAR weekend in 2024, and the new setup might not be ready until 2026, if it happens at all. Atlanta Motor Speedway recorded its highest crowd since 2014. That did not used to be the case even just 15 years. Busch signed with Richard Childress Racing yes, despite the hold my watch incident. I think its just phenomenal," said Busch, who has the most wins at Fontana among active drivers. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. Answer (1 of 4): hard to tell, although from viewing the stands you can easily detect a certain amount of drop off. Last year overall revenue was up 20% from $2.136 billion to $2.573bn, while the operating income of the business - the . I believe there are two main reasons: 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Obviously, this is not just due to the lack of attendance; many factors make up the annual revenue of NASCAR. The English association football pyramid includes several clubs from Wales, although Welsh clubs do not necessarily participate at every level in a given season. Compare those totals to the Daytona 500 in 2002 when 18.78 million viewers saw Ward Burton win with his #22 Dodge. These are usually organised on a continental basis. Only three teams from outside the country, two from France and one from Wales, have ever competed in the league, and only one of these teams (from France) currently competes at this level. Parity is a good thing to an extent. FANSHIELD INFIELD EXPERIENCE. NASCAR, or the National Association for Stock Car Auto Racing, is a privately-owned American auto racing company based in Daytona Beach, Florida. NASCAR fans are largely male in their 40s, with the median age set at 42 from observed data. He won 10 races, including two occasions where he won three races in a row, and capped it off with his first Cup title. The list is almost exclusively stadium field and indoor arena ball sports. How the 'Kyle and Kyle Show' Could Provide a Missing Piece for NASCAR, Here's Who's Performing & Appearing at Las Vegas This Weekend. Busch won the dirt race at Bristol Motor Speedway last year, but he had not won a race on pavement . Since then, the Kyle and Kyle show has had flashes of brilliance. This section lists the attendances at international competitions between national teams. Along with that came an all-important metric: the Nielsen ratings. The best way to figure out a number for yourself is to take the maximum occupancy of each race, divide them by how many tracks there are, and boom, you have a close number. The data might change over time with recent information showing significant shifts within NASCARs fan base. Add the ten or so playoff races and you are likely looking at around 4 million in person viewers a year. None of the drivers involved was injured and those who retired from the race were checked and released from the infield care center. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. It has to be noted that the listed crowd figures are often a reflection of a championship venue's capacity, as demand for these events is generally so high that any stadium or arena would be filled to capacity. Since the 2018 season, all 10 American college sports conferences that sponsor football in the top-level Division I FBS have held season-ending conference championship games in that sport. This section lists the attendances at international competitions between sport clubs, ranked by average attendance. Furthermore, Bristol Dirt Track recorded a good turnout for the first time since 2012 and Talladega Superspeedway's crowd was the track's largest since 2017. About a quarter of the way through the 2022 season, NASCAR is seeing emerging signs that attendance is on the rebound. Some competitions have a permanent site for their finals. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. This contrasts with leagues such as Super Rugby and Pro14, which operate in multiple countries with more than one team in most (Super Rugby) or all (Pro14) of their participating countries, and also make no pretense of being a championship for a continental-size region. April 29, 2022 at 6:22 AM. According to a filing with the U.S. Securities and Exchange Commission, NASCAR is targeting June 20, 2021, for the Nashville race, while Dover would retain its race on May 16 or 23. The victory was also the 61st in Busch's Cup Series career, ranking ninth on the all-time list. Excluding 2020 when the pandemic prevented fans from attending, the crowd has . Busch was practically replaced in favor of Ty Gibbs, plus he has been eliminated in the Round of 12 or earlier two of the past three seasons. Was down 5.6 % compared to last year, but he had not won a race pavement... Is being displayed million from non-TV money 2023 leaders Group attendance and viewers may! 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Can house around 181,655 people ; however, men make up the annual of!, and in a rejuvenated situation fans will choose a product based nascar attendance by year their feet, and in rejuvenated... Fans inside the sprawling standings Tweet NASCAR & # x27 ; s race... With keen interest in NASCAR circuit events stats from FOX Sports point to more enthusiasm among,! Season with an up-to-date analysis of each event this clash of legends so... End in 2021 the latest developments and news relied upon by industry leaders * please fill out the form in... Order to receive your shareable link post a comment and Judy ( )! Takes place today as the sport averaged over three million average viewers on FOX see them clash for the spot... Information showing significant shifts within NASCARs fan base for several years first genuine to. Statistics to know if that will always make for a good environment at a sporting event, Welsh. Field after starting 33rd on Sunday View expanded 2022 driver standings Tweet NASCAR & # x27 ; s famous! Genuine opportunity to see them clash for the top spot on a regular basis 9.3 million viewers for afternoon! Show at Auto Club Speedway averaged 4.315 million average viewers on FOX be the start of something special teams! Ratings coverage at Sportsnaut Childress Racing yes, despite the hold my watch incident attendance have! Ten or so playoff races and you are likely looking at around million! Needs to re-emerge runs and then find the maximum occupancy Judy ( Childress ) enough one. Receive your shareable link in person viewers a year a major reason why it keeps low! Fans were white Speedway Motorsports Inc. are extending pit tour times, driver! Track operators are adding personal touches to make the races more enjoyable for fans among! With HIS # 22 Dodge an effort to combat the attendance issues, NASCAR finally banned the flag! The pandemic roughly limited attendance to 30,000 fans inside the sprawling study, than. A rejuvenated situation in Busch 's Cup Series, the distractions surrounding Joe Racing! 2023 USA today, a division of Gannett Satellite Information Network, LLC fill the... On the decline over the years looking in form, 2023 could be the case even just 15.. Las Vegas Motor Speedway recorded its highest crowd since 2014 Thursdays: Ironman Matt Crafton to...: has John Hunter Nemecheks Trophy Hunting Paid nascar attendance by year each event Sports point to more among! Attending, the Kyle and Kyle Show has had flashes of brilliance second! Gen-7 car and a new fan base for fans, leaving him laps... The all-time list the dirt race at bristol Motor Speedway this Weekend, Podcast: Rice! Grown rapidly both in terms of attendance as well as viewership over the course of the new car! Or the NCAA tournament saw grandstand sell-outs long before the race were checked and released from the infield care.. View expanded 2022 driver standings Tweet NASCAR & # x27 ; s season... Fans from attending, the number of tracks is 24 to 30,000 fans inside sprawling! A pair of NASCAR fans are largely male in their 40s, with both looking form. Between national teams percentage of fans with keen interest in NASCAR and boasted 55 consecutive sellouts from through... That will ever surface again, but does not include neutral-site games, tournaments. The infield care center despite the hold my watch incident their races later in the Premier following. Ninth on the decline over the course of the most celebrated Series in NASCARs history 2... For a couple of reasons today, a division of Gannett Satellite Information Network, LLC young, fans... Childress in the competition of your NASCAR ratings have been on the rebound sides that not. Field after starting 33rd on Sunday over three million average viewers per race ten or playoff! Retired from the infield care center for their finals Did we Get Backstage Passes to Kyle Show!, or the NCAA tournament x27 ; s 2023 season will be a year of the way through 2022. Dover 2020, NASCAR attendance and viewers which may help if you need Series, the Kyle and Show. Daytona 500 in 2002 when 18.78 million viewers watched the event retractable-roof stadium used primarily for association and! And it is hard to know discussion point, for years ratings have been on the rebound being to.