It is also planning to build the worlds largest vertical farming facility in a joint venture with US-based Crop One, an industry leader. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. With one of the most cost-efficient operations in the airline industry, Emirates enjoys an advantage over its competitors. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. The organizations mission is to advance sustainable business development through trade policy. The purpose of customizing a customer selection strategy with Emirates is to gain exclusive access to customers where they plan to sell their products. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. The leadership team has 23 years of experience inside the company. Examples include continuous climbs and descents, and inflight rerouting on long-haul flights to take into account shifting winds. Due to Emirates commitment to invest in the most advanced eco*efficient technologies available, one of our fleets ranks as the youngest. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. For more information, you can view the full details of all of our aircraft. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. some airlines are doing this through reducing weight on the aircraft. Expert Answer Emirates airline is a relatively new airline with a flat organizational structure and maintains a lean workforcew which reduces the overhead costs considerably. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Well-maintained aircraft contribute to efficient flight operations too. Moreover as we in the Airline industry, where the threat from substitutes, other competit View the full answer Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. Dubais position on the Arabian Peninsula placed it at the nexus of global transit routes, a strategic location between Europe, Oceania, Asia, and Africa. To lure tourists, Emirates partnered with local tourism organizations to promote the city of Dubai. Emirates is promoting its sustainable operations, and highlighting its three core environmental initiatives. First, Emirate's business model focused on the major metrics that generate profits. Our business units are constantly on the lookout for opportunities to reduce resource consumption, repurpose items, and recycle materials when they reach the end of their life all essential aspects of a circular economy. They also assured the companies with a guaranteed buy from them. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Strategic Alliances with Manufacturer: Existing plane models with Emirates in the end of 20th century, could only fly distances of up to 14 hours, due to which they were not able to connect to the key potential markets such as Los Angeles or Sao Paulo. All Rights Reserved. Aircraft. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel . Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. Using geography and psychographics as platforms, the Emirates group wants to make its products more relevant for the target audience in order to earn more revenue. Local government support 3. Weve invested in one of the best flight planning systems available, to carefully plan flights and optimise routes based on each days weather conditions, airspace constraints and the specific aircraft allocated for each sector. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. We implement this strategy by employing advanced technology throughout our group, including in aircraft and engines; encouraging governments to make air navigation more fuel- and emission-friendly; reducing the environmental impact of our ground operations; and supporting the development of a global sectoral approach to carbon emissions through the International Civil Aviation Organization (ICAO), the United Nations agency for international civil aviation. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. Some of the products you enjoy during your flight are helping us to contribute to a greener future. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Emirates airline has been sustainable because of the measures taken by the company regarding Eco-Efficiency and environment practices reveals that they have sustainable approach in the business. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. With huge number of population traveling between the European and the American (South/North) regions, there is nothing much Emirates can do to attract these customers. This team is also using LED lights for aircraft cabin maintenance where they have the added advantage of being much cooler than the lights they replaced. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. A video of this is available below. In the initial years of Emirates, many potential customers in target markets were still largely unfamiliar with Dubai, and few saw it as a principal tourist destination. Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. Its tea supplier, Dilmah Tea, has achieved carbon neutrality, ensuring that the tea options served in all cabin classes are sustainable. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. Even retired aircraft fittings can be reused. focused on one strategy but is rather open to change. The Emirates' strategy is very much sustainable. From 2018 onwards, the Emirates Group has combined its annual environmental reporting with its financial reporting, to provide business context to environmental performance. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. 3. The sustainability imperative seems driven by a realization of the global business community: a firm's purpose beyond profit and its codependency on other firms, organizations and individuals in the ecosystems in which it operates represent significant forces in maintaining long-term profitability. Is Emirates strategy sustainable? In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. But, in the upcoming future few of the factors which Emirates enjoy today will start to deteriorate such as. It also provides required assistance to facilitate this motivation amongst its employees. Weather: Dubai benefited from relatively good weather; aside from occasional fog and the general heat, airport operations remained relatively free of the rain and snow storms that often caused delays in European and American airspaces. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. Its emissions were 11,106,670 tonnes of carbon. what are airlines doing to be more sustainable? Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. All Rights Reserved. A continuous investment in new products, services, and technology by Emirates ensures that it keeps loyal customers and makes it easier for new ones to become customers. Emirates has committed to environmentally-responsible operations through the Emirates Groups Environmental Policy, which is communicated internally and externally to staff, customers and all stakeholders. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. Pacific Sector: Emirates has been very successful in connecting eastern and western worlds. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. A clearly defined strategy is required from Emirates - namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. In 2021-01, the state intends to receive $1 billion in revenues. This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. In 2000, however, the carrier briefly considered joining . Emirates One&Only Wolgan Valley Please click here for more information. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. This base was then used to determine whether to add capacity to existing routes or launch a new route. Our flight operations specialists collaborate with air traffic control organisations internationally to deliver more efficient routes and operational procedures, applying the latest in technology to support these enhancements. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. We look forward to the development of biofuels that are technically safe, cost competitive, and truly sustainable, with a viable supply chain in place from feedstock to the aircraft. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. Its location will enable quick delivery of fresh products within hours of harvest, maintaining the foods nutritional value and reducing carbon emissions associated with transportation. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. Emirates spends billions of US dollars on fuel each year, so naturally we are monitoring the development of biofuel technology with great interest. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Designed with green buildings principles, the resort was built to minimise energy and water consumption, with features such as heat pumps, solar panels and passive ventilation systems. All rights reserved. an academic expert within 3 minutes. It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). In the year reported on, Emirates used 3,494,233 tonnes of fuel, of which 77 tonnes was SAF. Dubai Desert Conservation Please click here for more information. These two installations are expected to produce savings of up to 3.8 million kilogrammes of carbon dioxide emissions annually. Emirates growth into new markets produced some additional peak-period hiccups. You can read more in the Aviation Benefits Beyond Borders report(Opens a PDF in a new tab) written in July 2016. Emirates Airlines is an integral part of "The Emirates Group", which comprises more than The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. The case . All parts of the company were affected by redundancy, resulting in a 31 percent reduction in employees. The Emirates company uses a variety of targeting methods to select potential buyers for its products. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. The most advanced eco * efficient technologies available, one of the and! 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